A Place Where The Copy Is Unhinged, The Products Are Debatable, And The Strategy Is Nonexistent

Why This Exists

I got tired of second-guessing every line.

Tired of brand guidelines, copy by committee, and tone edits from someone’s cousin with a marketing degree.

So I built this.

No briefs. No stakeholders. No pretending to sound like someone I’d never talk to.

Just me. Writing the way I want to write.

This started because I missed having fun with copy and to enjoy writing again without the noise.

I search for mildly useful stuff most people don’t know exist, sell it like it matters, and maybe make a buck doing it.

Sometimes I even buy the thing I’m writing about.

But mostly I just want to see if I can make you want it.

If it makes you laugh, cool.

If it makes you buy, even better.

If not? Whatever. At least the bounce rate’s low.

Gideon W.