A Place Where The Copy Is Unhinged, The Products Are Debatable, And The Strategy Is Nonexistent

Why This Exists

I owned and operated a dry cleaners from 2013 until 2025. While I learned a lot about owning and operating a business, it was soul crushing.

No vacation time other than federal holidays, overtime with no overtime pay, and being the emotional punching bag for unhinged customers who blame me for metaphorically pissing in their cereal that morning.

Since moving on from that chapter in my life, I found myself getting back into what I loved doing previously and (to me) what I was actually good at.

Writing and selling with words. And hopefully teaching you something new with a bit of entertainment mixed in.

For those of you who don’t know me, I was AppSumo’s first hired copywriter.

I wrote anywhere from 10-30 sales pages a week for their deals, helping to generate…well I don’t actually have those numbers, but a lot of revenue for them over the course of a year in 2012.

So I thought, let’s get back into freelance copywriting…and then quickly “noped” that train of thought.

Basically…

I got tired of second-guessing every line.

Tired of brand guidelines, copy by committee, and tone edits from someone’s cousin with a marketing degree.

So I built this.

No briefs, no stakeholders, no pretending to sound like someone I’d never talk to.

Just me writing the way I want to write.

I search for mildly useful stuff people probably didn’t know existed, try to sell it like it matters, and maybe make a buck doing it.

Sometimes I even buy the thing I’m writing about.

But mostly I want to see if I can make you want it.

If it makes you laugh, cool.

If it makes you buy, even better.

If not? Whatever.

At least the bounce rate is low. I think. I’ll have to get back to you on that after checking Analytics.

Gideon W.

TL;DR – This is a site where I test ideas, sell mildly useful things, and document what actually works when there’s no client or safety net.